B-roll 01 · Hero title
REC
$5M EBITDA
HVAC company  ·  with AI  ·  same headcount
Editor: record full-screen. Loops ~6s.
B-roll 02 · 10 shops → $5M
REC
$5M EBITDA
one company · ten shops
Ten shops collapse into one $5M company. Loops.
B-roll 03 · Grow each shop, same headcount
REC
$350K
$500K
More revenue · same headcount
$350K → $500K EBITDA, headcount flat.
B-roll 04 · AI answers every call
REC
📞
Incoming call…
✓ Answered in 2 rings · job booked
Phone rings (pulse loop) → answered → booked.
B-roll 05 · 5-minute speed-to-lead
REC
< 5 min
New lead → texted instantly
✓ Estimate followed up → won
Speed wins. Instant follow-up.
B-roll 06 · Reactivate past customers
REC
👤
👤
👤
"Time for a tune-up?"
✓ 3 past customers rebooked
Found money from your own list.
B-roll 07 · 5-star review flywheel
REC
★★★★★★★★★★
4.9 ★ · +37 new reviews
Stars fill in, reviews climb. Loops.
B-roll 08 · One live dashboard
REC
312
Calls
118
Booked
$96k
Revenue
📊 Lead → booked → sold · live
Real numbers, counting up.
B-roll 09 · Website built & kept fresh
REC
Need HVAC repair tonight?
Fast · licensed · 24/7
Book Now →
✓ Built in 7 days
↻ Updated monthly
Built → kept updated.
B-roll 10 · #1 in the Map Pack
REC
1. Your HVAC Co · ⭐ 4.9
2.   A competitor
3.   Another competitor
You rise to #1.
B-roll 11 · The roll-up
REC
One company
10 shops · paid the same day
Ten shops merge into one holdco.
B-roll 12 · The payoff
REC
Revenue ↑
Headcount —
More revenue · same headcount
The whole thesis in one frame.