YouTube + thank-you-page video Β· target 12–14 min (long) / 3 min (TY cut)

How We Build a $5M EBITDA HVAC Company With AI

Everything the editor needs, one page: the full script (big text = what's said), gold notes = what to show, dark boxes = the prompts read on screen. The "AI/Claude building" visual appears only at a prompt β€” never as background.

🎯 10 shops Γ— $500K = $5M, same headcount πŸ’° 25% cash today Β· 10x vs 3x exit 🀝 CTA: let's talk 🎞 B-roll animations β†’
⏱ 0:00 · Hook

Most HVAC owners think the only way to make more money is to hire more people, run more trucks, and work more hours. They're dead wrong. I'm going to show you the exact operating system we use to grow an HVAC company to five million dollars in EBITDA β€” same headcount, more revenue, all with AI. And stick around to the end, because I'll show you how you could get us to actually invest in your shop and roll it up with us.

SHOW: Moran to camera. Kinetic text "$5,000,000 EBITDA" β†’ "SAME HEADCOUNT." Fast, confident open.
⏱ 0:30 · Who we are

First, who's "we." We've done over a billion dollars in deals β€” we invest in, buy, grow, and roll up companies. What I'm about to show you is the exact operating system we install in the companies we partner with. In fact, it's the exact same process I used to sell Rollups.com and be part of a $200-million-a-year roll-up at the same time.

SHOW: stat cards β€” "$1B+ in deals," "$200M/yr roll-up," "sold Rollups.com." Acquisitions.com / Rollups.com logos. (No background AI here.)
⏱ 1:00 · Set the stage

Here's the frame. Private equity has poured billions into HVAC β€” and the first thing they install isn't a new truck, it's AI. I know, because we're one of them. This isn't a marketing pitch. It's the actual playbook a private-equity firm runs to grow what it owns. And I'm handing it to you.

SHOW: headlines about PE buying HVAC; "PE's first move = AI" text.
⏱ 1:35 · The $5M math (the cake)

Picture ten HVAC shops, each around five hundred thousand in EBITDA. Combine them, and that's a five-million-dollar company. Now here's the mindset shift: you don't have to own the whole little cake by yourself. You can own a smaller slice of a much bigger cake β€” and that slice ends up worth far more than the entire thing you started with. Most shops aren't at five hundred K when we find them; they're stuck at three-fifty, leaking calls and dead estimates. So we grow each one from three-fifty to five hundred β€” same headcount β€” with AI, then roll them together.

SHOW: B-roll 02 (ten shops β†’ $5M), then B-roll 03 ($350K β†’ $500K). Visual metaphor: a small whole cake vs a bigger slice of a huge cake.
⏱ 2:40 Β· The 6 levers β€” intro

We grow every shop with one operating system β€” six levers β€” and for each one I'll hand you the exact prompt to build it yourself.

SHOW: a 6-node canvas builds out (one node per lever).
Lever 1 Β· Website (built & kept fresh)

Lever one: get found. We build a fast, mobile-first site that books the eleven-PM Sunday caller β€” and we keep it updated every month, not build-it-once-and-vanish.

Prompt 1 β€” read on screenYou are my HVAC web strategist. Build the page structure + copy for a fast, mobile-first HVAC site that books the 11pm emergency caller β€” headline, trust signals, call-first sticky CTA, emergency + financing sections, reviews, booking. Then a monthly update plan. City: [CITY]; services: [SERVICES].
SHOW: Claude builds from this prompt β†’ animated output: site assembling section-by-section β†’ "Updated monthly" stamp. (B-roll 09.)
Lever 2 Β· Ads (turn on demand)

Lever two: ads. And listen β€” you don't need a big budget. Start with thirty to fifty dollars a day until you build momentum. Once you see you put in one dollar and get three back, trust me, you'll happily put in three to get nine. But ads come last β€” only once the rest is dialed in, so every single lead is treated like gold. We don't throw money at ads and throw the leads in the garbage.

Prompt 2 β€” read on screenYou are my HVAC paid-ads manager. Build a Google LSA + Search + Meta plan for booked calls in 7-14 days, starting at $30-50/day. Per channel: targeting, 3 headlines, 3 descriptions, and how to track every dollar to a booked job. City: [CITY]; avg ticket: $[TICKET].
SHOW: Claude builds β†’ ads appear β†’ "Booked call" chips ticking up. (B-roll 10.)
Lever 3 Β· AI receptionist

Lever three, the big one: answer every single call. The average shop misses twenty to thirty percent of its calls, and most never call back. So an AI employee answers in two rings, twenty-four-seven, and books the job. We didn't hire a receptionist β€” the AI is the receptionist.

Prompt 3 β€” read on screenYou are my HVAC AI front-office designer. Write the full call script + logic for an AI receptionist: greet, triage emergency vs routine, collect name/address/issue, check service area, book into my calendar, text a confirmation, plus the after-hours flow. Services: [SERVICES]; area: [AREA].
SHOW: Claude builds β†’ phone ringing β†’ AI answering β†’ job booked on the calendar. (B-roll 04.)
Lever 4 Β· Never lose a lead

Lever four: never lose a lead. Respond in under five minutes and your close rate skyrockets. So the system follows up instantly on every form, text, and missed call β€” and chases every estimate to a yes or a no.

Prompt 4 β€” read on screenYou are my HVAC follow-up system. Design a 5-minute speed-to-lead sequence for every form/text/missed call, plus an estimate follow-up that chases every quote to yes/no. Exact messages + timing. Friendly, not pushy.
SHOW: Claude builds β†’ 5-min timer β†’ messages firing β†’ estimate "open β†’ won." (B-roll 05.)
Lever 5 Β· Reactivation

Lever five: mine the gold you already have. Every shop is sitting on a list of past customers worth a fortune. The AI quietly texts them and rebooks tune-ups, maintenance, replacements. Found money every week, no ad spend.

Prompt 5 β€” read on screenYou are my HVAC reactivation system. Write a text campaign that re-books past customers (tune-ups, maintenance, replacements). Messages, timing, who to target first for the fastest wins, personal not spammy. Avg ticket: $[TICKET].
SHOW: Claude builds β†’ texts to past customers β†’ "3 rebooked." (B-roll 06.)
Lever 6 Β· Reviews flywheel

Lever six: the flywheel. More five-star reviews means higher rankings, more calls, more reviews. Automated β€” every happy customer gets asked, the unhappy ones get routed to private feedback first.

Prompt 6 β€” read on screenYou are my HVAC reputation system. Design an automated 5-star review engine: after every job ask happy customers for a Google review, route unhappy ones to private feedback first. Messages, timing, and how to keep my rating climbing. Company: [NAME].
SHOW: Claude builds β†’ stars filling, review count climbing. (B-roll 07.)
+ One live dashboard

And it all lands on one live dashboard β€” calls, forms, rankings, lead to booked to sold, real revenue β€” so we always know exactly which lever to pull next.

SHOW: dashboard, numbers counting up. (B-roll 08.)
⏱ 8:30 Β· Same headcount β€” payoff

Look what we did. A receptionist, the marketing, the follow-up, the office admin β€” all run by AI. We never grew payroll. That's how a three-fifty shop becomes a five-hundred-K shop: the AI does the repetitive work, your people do the high-value work, and the difference drops straight to the bottom line. More revenue. Same headcount.

SHOW: B-roll 12 β€” "Revenue ↑ / Headcount β€”."
⏱ 9:30 · The roll-up twist

Here's the part nobody talks about. Once we've grown a shop β€” and we genuinely love the numbers and love the people β€” we do something no agency and no private-equity firm will do. We invest. We buy in, roll the shop into the group, and the owner keeps a real piece of something ten times bigger β€” plus a second, larger exit down the road. We don't flip you and cut your team. We add AI, we grow it, and we build it with you.

SHOW: B-roll 11 β€” ten nodes merge into one holdco.
⏱ 10:45 Β· The offer β€” 25% cash + the 10x

Here's how it actually works. Within three months of working together, if we like what we see and you like it β€” we invest, and we put twenty-five percent of your business's value in your pocket, in cash, today. Real liquidity now, which is almost impossible for a small shop to get β€” while you keep building toward the roll-up with us. And here's the big one: on your own, a sub-million-dollar shop sells for maybe three times EBITDA. A five-million-dollar group sells for ten times or more. So the same profit becomes worth three times as much β€” just because it's part of something bigger. Cash today, and a second, much larger payday when we sell the group.

SHOW: "25% CASH β€” TODAY" stamp; then a bar chart: "$1M shop @ 3x" vs "in the group @ 10x." Two paydays on a timeline.
⏱ 11:45 · The mastermind

And it's not just money. You join a group of HVAC owners who actually want to help each other β€” because none of you compete. We give every shop local exclusivity, one company per market, so the owner two states over isn't your rival, he's your teammate. The more you help each other grow, the bigger the group, the higher the multiple every single one of you gets. A real mastermind, with everyone's skin in the game.

SHOW: a US map with one pin per market (no overlaps); arrows of "help" between owners; "everyone's multiple rises."
⏱ 12:30 · CTA

So β€” let's talk. Whether you're watching this on YouTube, or you just booked a call with us, that's the next step: let's talk about your business and see if it's a fit. This is how you build a five-million-dollar EBITDA HVAC company with AI, on the same headcount. Let's build it together.

SHOW: end card β€” "Let's talk" + Acquisitions.com / Rollups.com. (For the YouTube cut, add the booking link; for the thank-you-page cut, this lands right after they've already booked.)

B-roll animations

12 on-brand looping animations. Preview them right here; open full-screen to record clean clips.

🎞 Open full-screen B-roll pack β†’

⬇️ How the editor downloads / captures these

  • Easiest: open the full-screen pack and screen-record each scene (they loop ~6s) β€” QuickTime on Mac, or any screen recorder. Perfect quality, ~30 seconds per clip.
  • Prefer ready files? Ask Adam to render all 12 scenes to MP4 β€” drop-in clips, no recording needed.
  • Real product screens: screen-record straight off hvac.acquisitions.com (the live feature animations, booking calendar, dashboard).

πŸŽ₯ Capture list

  • B-roll 01–12 on the pack page (hero Β· 10β†’$5M Β· $350Kβ†’$500K Β· AI call Β· speed-to-lead Β· reactivation Β· reviews Β· dashboard Β· website Β· map pack Β· roll-up merge Β· revenue↑/headcountβ€”).
  • The "AI / Claude building" clips β€” screen-record a real Claude session running each lever's prompt, then cut to the matching B-roll output.
  • Optional real screens off hvac.acquisitions.com (the live feature animations, booking calendar, dashboard).

Thumbnail & title

Thumbnail options

  • Big "$5,000,000 EBITDA" + small tag "SAME HEADCOUNT" Β· Moran confident Β· 6-node system glowing beside him.
  • "10 SHOPS β†’ 1 COMPANY" with a merge arrow + "$5M EBITDA."
  • Moran + bold line "I sold Rollups.com. Here's the exact system." + "$5M Β· same headcount."
  • Split: "$1M shop @ 3x" crossed out β†’ "in the group @ 10x" highlighted.

Title options

  • How We Build a $5M EBITDA HVAC Company With AI ← lead
  • $5M EBITDA HVAC Company β€” With AI, Same Headcount
  • How to Turn 10 Small HVAC Shops Into One $5M EBITDA Company
  • I Sold Rollups.com β€” Here's How We Grow HVAC Companies to $5M EBITDA